The Cash Conversion Cycle Reality
This metric tells you how long your money's tied up before it comes back around. We worked with a wholesale distributor who thought their 45-day cycle was normal for the industry. Except their closest competitor was running at 28 days. That difference meant their competitor could reinvest profits almost twice as fast.
We didn't discover anything magical—just helped them see where days were hiding. Inventory sat for 12 days longer than necessary. Receivables took 8 days more than they should. Small adjustments in both areas brought them down to 33 days within a quarter.
Seasonal Businesses Need Different Math
If your revenue fluctuates significantly throughout the year, standard working capital advice doesn't apply. A surf shop on the Gold Coast makes 60% of annual revenue between November and February. Trying to maintain consistent inventory year-round was killing their cash position.
We built a seasonal working capital model that matched inventory investment to demand patterns. Sounds obvious, but you'd be amazed how many businesses operate on autopilot. Their working capital requirement dropped by 35% during off-peak months, freeing up cash for other investments or simply reducing stress.
Growth Creates Its Own Cash Problems
This one surprises people. You land more clients, make more sales, and suddenly you're shorter on cash than before. It's not a paradox—it's the working capital gap. Each new sale requires upfront investment in materials, labor, or inventory before the customer pays.
- Map your payment timeline for typical transactions
- Calculate the cash required to fulfill new orders
- Build a buffer before you start growing aggressively
- Consider payment terms as a strategic tool, not just a formality